The HTML for the EMBED tag wrapped in an OBJECT tag looks like this:

<OBJECT CLASSID="clsid:02BF25D5-8C17-4B23-BC80-D3488ABDDC6B"
        CODEBASE="http://www.apple.com/qtactivex/qtplugin.cab"
        WIDTH="320" HEIGHT="256" >

        <PARAM NAME="src" VALUE="F15_320.mov" >
        <PARAM NAME="autoplay" VALUE="true" >
        <PARAM NAME="volume" VALUE="50" >

        <embed src="F15_320.mov" width="320" height="256" autoplay="true" volume="50">
        </embed>
</OBJECT>